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The proven entrepreneurial model that breaks all the rules

Build your audience first. Then create your product.

This is the simple but profoundly successful entrepreneurial approach of one of today's most creative business minds.

A pioneer of content marketing, Joe Pulizzi has cracked the code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business. These steps are:

The "Sweet Spot": Identify the intersection of your unique competency and your personal passion Content Tilting: Determine how you can "tilt" your sweet spot to find a place where little or no competition exists Building the Base: Establish your number-one channel for disseminating content (blog, podcast, YouTube, etc.) Harvesting Audience: Use social-media and SEO to convert one-time visitors into long-term subscribers Diversification: Grow your business by expanding into multiple delivery channels Monetization: Now that your expertise is established, you can begin charging money for your products or services

This model has worked wonders for Pulizzi and countless other examples detailed in the audiobook. Connect these six pieces like a puzzle, and before you know it you'll be running your own profitable, scalable business.

Pulizzi walks you step by step through the process based on his own success (and failures) and real-world multimillion-dollar examples from multiple industries and countries.

Whether you're seeking to start a brand-new business or drive innovation in an existing one, Content Inc. provides everything you need to reverse engineer the traditional entrepreneurial model for better, more sustainable success.

Books - JoePulizzi.com - Content Marketing Speaker ... Books Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses Order Now! Read More Press & Reviews here March 16 Keynote Luncheon: Five Essentials to Epic Content ... March 16 Keynote Luncheon: Five Essentials to Epic Content Marketing for Business Content Inc.: How Entrepreneurs Use Content to Build ... Rated 4.8/5: Buy Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses by Joe Pulizzi: ISBN: 9781259589652 ... Crap. The Content Marketing Deluge. - SlideShare Crap. The Content Marketing Deluge. Why the single biggest threat tocontent marketing is content marketing.and how building a Great Content Brandwill help ... Content Shock: Why content marketing is not a sustainable ... Great post Mark. As the content created abounds, attention is indeed getting more expensive. I agree with Chucks comment about shifting focus from a search tactic ... Entrepreneurs CRV Ive worked with CRV for almost twenty years and I can truly say they are a partner in the best sense of the word. Theyre with you in good times AND in bad ... Content Inc.: How Entrepreneurs Use Content to Build ... Want to learn more about the Content Inc. model? Sign up for the Content Inc. Lab at Content Marketing World 2016. Register Today! And dont forget to listen to the ... B2B Content Marketing 2015: Benchmarks, Budgets, and ... B2B Content Marketing 2015 Benchmarks, Budgets & Trends - North America Hello Content Marketers, Welcome to the fifth annual B2B Content Marketing ... Global Copywriting, Content Marketing Consultant, Perth ... Global Copywriting specializes in developing and implementing content marketing strategy, especially for B2B companies in Australia. Its owned and operated by ... A Simple Content Marketing Model Most Companies Ignore Our 2015 B2B content marketing research showed that the average B2B company uses 13 content marketing tactics (i.e., blogs, in-person events, videos, etc.)